What is Branding?
Branding is the overall umbrella or mental vision for all successful marketing. It is not simply an ad, a sales gimmick, or a fad. A brand is the combined set of impressions and expectations that a customer has as a result of the interactions with the company, its products and services over time. Everything you say and do establishes your brand. These impressions must be clear, concise and consistently sustained over time. Brands are the promise that the company makes to its customers, a promise for consistency in everything they do. If you are not aware of your brand and do not manage it effectively, your customers and competitors will define it for you.
Mental Marketing creates brand strategies that help you form deeper, more emotional bonds with your target audience; those who dramatically impact the bottom line.
We do this by giving our clients’ customers a surprising and rewarding brand experience and by respecting their intelligence and taste. We make sure they find value in what you have to say and how you are saying it, so that they are willing to seek you out. We entice your customers’ grey matter.