Content. The power of compelling information.
Consumers of products and services in every category have come to expect brands to provide timely, credible information that helps make decisions. And in the digital information age, custom content has become fundamental to every marketing effort. Consumers are particularly skilled at avoiding advertising messages. Ad-skipping technologies like DVRs empower people to bypass advertising altogether. Consequently, classic advertising results are increasingly marginalized. It’s clear. Instead of being sold by ads, consumers want to be inspired and entertained by advertising and informed and engaged through custom branded content.
Today corporate marketers dedicate 32 percent of marketing budgets to creating and delivering custom content. No area of marketing communication is growing faster than content marketing. It is a multi-faceted endeavor that delivers results as broad as brand preference and as narrow as search engine rankings. The question is, “Is your company keeping up?” And do you have the right content marketing partner that can help you put content to its most effective use?
For 20 years, the team at Mental Marketing has produced award-winning custom branded content in all shapes, forms and categories— with millions of pages (and a bazillion pixels) for clients. Our custom content efforts span a wide range of media, leveraging the power of compelling, interesting and entertaining messages proven to attract, inform and engage customers—and to motivate them into action.
- Custom magazines
- Website textual content
- Video content and webisodes
- Mobile and tablet apps
- Interactive tools
- Virtual and live events
- Social media
- Search engine marketing
- Database management
- Direct mail marketing
- Personalized content
- Distribution strategies
