The Power of Integrated Public Relations
Strategic public relations programs are designed to persuade the public, investors, partners, employees or other stakeholders to think a certain way about a product, service, company or its culture—no matter what the industry. In today’s day and age with almost complete brand transparency through the growing adoption of social media practices, integrated public relations programs are even more important for our clients. Smart consumers want to know about the companies they do business with. They want to know what’s going on behind the curtain. They want to do business with companies that are honest, accessible, approachable and service-oriented, which is why brands need to be proactive when managing their brand messaging strategy.
Mental’s PR network has an impressive track record for delivering profitable results locally, nationally and globally. Our knowledge of the media relations process, our nose for the news and the publicity value of our client’s message, and our working relationships with top journalists enable us to offer both retained public relations and Pay for Placement service models.